Donate To Band Corporate identity development for a new musical social network
Donate to Band is a brand new charity social network that helps musicians to promote their own music, create and expand their audience, as well as receive donations that helps them create their art.
The logo is a very important element in the identification of social networks and we wanted to create a unique sign, one that is easily recognizable, attractive and relevant.After the initial sketch phase, we came up with an unusual solution, slanted text composition enclosed in a curly circular shape. We wanted the logo to provide the artists with wide range of ways of application, so they can use it in their own products and merchandising.
The font is an essential element of the corporate identity design, bearing functional and aesthetic load, making it easy to read and differentiating from the competition.We selected the Gotham font family, which created significant contrast and appeared dynamic against the typographic solution of the logotype.
Brand Identity Implementation
We wanted to make the logo as simple and flexible to use as possible, which would allow musicians to apply it in their own products in order to attract a larger audience to own web profiles. Therefore, we created number of illustrations showing the various creative logo applications.
When creating the web site, we wanted to implement as simple and comfortable interface, which would also be convenient for bands, artists, and users looking for some new music.